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Case Study

Wondering how RubixVoice can benefit your business? Check out this case study on how a New York Healthcare Company that helps patients deal with life and death Situations, chose the Dependability of a Cloud-Based Phone System from RubixVoice.


Compay Name: CardioLink

CardioLink, a healthcare company in New York, provides sophisticated, state-of-the-art arrhythmia monitoring and support services to physicians and patients.

When their aging legacy phone system began presenting some communications challenges for the company, they knew they wanted to update to a modern-day system.

A Modernized Phone Sytem considerably reduced costs and downtime

CardioLink’s business is literally a life and death matter to their clients. Inconveniences like telephone downtime, when every second of care counts, are not an option. Their previous phone system was 10 to 12 years old, according to CardioLink’s VP of the Tech Division, Richard Scheffel. There were about 30 extensions, and 23 numbers coming in.

The company that built their system no longer serviced the outdated equipment. Departments shifted to different locations within the building, and the company grew over time. Phones needed to be shuffled around, and that dilemma always poses a significant amount of challenges with legacy phone systems.

CardioLink arrived at the point where the old system needed to be reprogrammed, and instead opted to invest in a more current phone system.

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“Inconveniences like telephone downtime, when every second of care counts, are not an option. We needed that system, now we can get all our calls through VoIP or hardwire.”

Richard Scheffel

VP Tech Division, CardioLink

Improved Customer Experience

The company determined that a cloud-based VoIP solution would be the best way to meet their needs. They understood the inherent advantages of crystal-clear calls, incorporating their mobile technology into their communications platform, and call center access.

After considering a few different VoIP providers, they selected a hybrid, PBX cloud-based phone system from RubixVoice. The pricing was more affordable, and they liked the personable customer service that RubixVoice owners Patrick Callum and Kevin Hennemeier provided.

“We just felt comfortable with these guys,” Scheffel said. “They were less like a traditional business and much more welcoming.”

With the previous system, the technicians needed to make every update in person – a common approach with legacy phone systems. The previous company also wanted to sell CardioLink their updated model, but this option proved to cost more, and wouldn’t include the same type of feature set currently available with other VoIP options.

CardioLink wanted a newer system that would make any necessary internal adjustments easier, without compromising the dependability they need for customer communication. They now rely on RubixVoice.

Built for the Future

CardioLink now uses about 25 VoIP phones, with six hardwired phone lines that tie in. If the Internet goes down on any given day, the folks at CardioLink can still respond to their clients.

“We needed that system,” Scheffel said. “We take care of cardiac patients here. We have to make sure there’s a backup system, and now we can get calls through VoIP or hardwire.”

Scheffel and CardioLink recently had to conduct some repairs on their computer network that took out half of the phones within the building for a period of time – so the backup system has already been used.

CardioLink is located on Long Island, and selected this hybrid system knowing another hurricane, like Hurricane Sandy in 2012, could return to the northeast.

The Pay Off

CardioLink now accesses a variety of new VoIP benefits. They set up different ring zones within the office, take a phone off premises, hook in mobile devices, and use desktops as the phone portal. The call forwarding to a cell phone has been a popular feature, Scheffel said.

There’s another key difference that has helped CardioLink as well. On the new system every phone has a voicemail. On the previous system, they needed to pay to have additional voicemails added.

The new system from Rubix proved easier to maintain, than the legacy system since there is no regular upkeep or maintenance needed. Changes to the system can either be made internally, or remotely by RubixVoice. This eliminates costly visits from phone company technicians.



Increase In Productivty




Decrease in Downtime



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